The Urban Magpie

The magpie is a symbol of creative expression and communication. They encourage us to be creative with our words, but not let their meaning be lost in translation.

In our digital world, content is now a key component in helping businesses connect with their customers and have conversations with them. However, so many get it wrong because their content has no meaning, or it fails to connect with people on a deeper level.

This is where we can help…


As humans we naturally seek out connection, with each other and with the world around us, and also with the businesses we purchase from, so it’s important we are speaking the same language.

Be more Magpie

Taking a lead from the magpie, we listen to our clients and we listen to what their customers want, and we create content and digital marketing strategies that actually work. But, we don’t do content for content sake. Instead, we integrate real communication strategies with compelling content that aim to inspire and hold meaning. By doing this, we can make better connections and help build your brand and customer loyalty.

Travel, Hospitality + Retail

We specialise in creating digital marketing and PR strategies for retail, hospitality and travel clients, which include boutique hotels, and bars and restaurants in the travel and destination sectors.

We can help you to promote your businesses to a global market, by using meaningful content marketing, PR and social media strategies that will engage your audience, and keep them coming back for more, but for all the right reasons.

Strategy + Brand | Digital Marketing | PR | Social Media | Content Creation | Event Management |

Our experience

Our international brand work includes; The Hangzhou Tourism Commission, The North Face and Hasbro to name a few. But we also love to work with smaller, independent hotel and hospitality groups on an international scale. These include; Discover Africa, Wilde and Co in Sri Lanka and The Colibri Hotel Collection in Mexico.

Doing good in the world

Most importantly, we’re invested in working with forward thinking businesses, who are striving to make a positive impact in our world. This could be through incredible experiences, sustainable or eco-friendly products and services, encouraging better buying habits, and creating events to educate and to inspire. 


We work with amazing fellow creatives who we can collaborate with to help you with design, photography and videography, because connection is what it’s all about!

Check out our portfolio below and contact us to get creative.